Become a Boother!
In the Booth are seeking self-motivated people that are passionate about creating exceptional special event experiences.
As a member of the In the Booth franchise network, you will be supported by a dedicated Head Office team with an unstoppable work ethic and a deep-seated passion for the wedding and event industry. After eleven years in an industry that bears the same age, In the Booth provides the systems and experience that is vital for small business success.
In 2007, Steve and Kate Austin became enamoured with photo booths. As a professional photographer, Kate had heard chatter about passport style booths at weddings and events and straight away, her interest was piqued! Whilst the concept was a lot of fun for guests, she knew these commercial booths didn’t provide the image quality that clients deserve for their weddings.
Steve and Kate spent two years designing and perfecting their ideal booth. Kate’s photographic and creative background together with Steve’s event production and technical skillset laid the foundation for the first In the Booth photo booth. From humble beginnings sketched on a piece of paper, In the Booth snapped its very first photo of our young family in April 2009.
Our launch night in our garage consisted of friends and family snapping sample photos ready for our first bridal show. Some of our friends even showed up in their wedding outfits so we could capture bride and groom samples. We stood back and watched our friends and family get swept up in the magic that happens within the walls of a photo booth.
The iconic design and style of an In the Booth photo booth and the magic created by guests behind that velvet curtain remains unchanged to this day.
We are an Australian designed, developed and family owned company; officially endorsed by the Australian Made and Owned campaign. Our children are growing up alongside In the Booth; learning what it means to work hard and to apply excellence to everything they do. On any given day, you will find our family working hard alongside us be it at a bridal expo, our yearly conferences or just helping out on the busy days. Collectively, In the Booth employs just under one hundred Australians as a network.
While our photo booths themselves are important, they’re really just a beautiful meeting place for everything that is In the Booth. When researching photo booths, you will find that manufacturers love to claim the title of the fastest set up or the widest range of booth models. During our decade in the industry, we have found our customers are not interested in either of those features. In the Booth customers are interested in a high-quality photo booth experience where magic will happen for their guests behind that curtain.
In the Booth’s mission is to be the most loved photo booth company. We believe a photo booth by itself is nothing more than an empty box. It is our people and their unrivalled dedication to customer service excellence that has allowed us to continue to exist since our very first booth snapped it’s very first photo eleven years ago.
Australia is littered with photo booths that fell victim to a trend, and the trend was owning a photo booth business.
The photo booth industry was in its infancy in Australia from 2007 until 2011. From 2012 until 2014, photo booth businesses sky rocketed from only a handful to hundreds. Photo booth manufacturing companies began to meet this fledgling market and sold countless identical units to eager new business owners ready to capitalise on a newborn industry.
Fast forward to 2020 and many of those businesses have ceased to exist or have changed hands many times over. Business owners have attempted to hang out their shingle next to their neighbour who owns a photo booth that is identical to theirs. These two small business owners resort to competing on price with no distinguishable brand or unique product offering.
In the Booth offers protected operating territories not available through stand-alone manufacturers or licensing arrangements. Franchisees have the assurance that an identical competitor will not be opening their doors down the street and that our focus remains on finding and thrilling new customers, not selling more photo booth machines.
Whilst we pay close attention to market shifts and customer desires, we are not reactionary to trends. We are not the brand that looks over the fence at our competitors; rather we look internally to our own customers. Every success and every failure at In the Booth has been developed, celebrated or started over solely in-house.
Starting a business in 2020 is easy – staying in business, not so much. As the Australian photo booth industry enters its double-digit years, our longevity is not only thanks to our photo booths. It’s thanks to our people and our customers.
The word ‘franchise’ has the bad habit of conjuring up thoughts of a soulless chain store with cheap imported products and lack-lustre staff. Come and work a day with us and let us show you first-hand how that couldn’t be further from our daily truth.
A great franchise is a group of people who are working together toward one common goal – being loved by their customers. Rebecca, one of our 17,000 past customers, left this review on her experience with us:
“There is not one single other photobooth company out there that compares to In the Booth and this is initially why we booked them. They have amazing extra features like their video guest book, the app to download photo booth photos to your phone, and Guest Cam – where guests can take photos on their phone and send them to the photo booth to be printed. And as a bonus the staff at In the Booth are very attentive and easy to communicate with. Our attendant Azaria was fantastic and even sought out people throughout the night to give them their photos that they had printed. Several guests have said that they would really like to book In the Booth as a result of seeing them at our wedding and we have gladly passed on their information. Amazing service!”
You can read hundreds more reviews just like Rebecca’s here.
Without happy customers like Rebecca, there would be no In the Booth.
Without successful franchisees, there would be no In the Booth.
Without a successful franchisor, there would be no In the Booth.
An In the Booth franchisee is a hardworking Australian who loves the In the Booth brand and has an obsession with customer service excellence. In the Booth franchisees are from all over Australia and all stages of life, but all have support within our hardworking community.
An In the Booth franchise offers flexibility and exceptionally low running costs and fixed overheads. For franchisees that are passionate, motivated and invested in daily operations, their business can offer excellent return on investment.
A franchise agreement can be compared to a business version of a marriage, except it is for a set term which is usually between five and seven years. During that period, In the Booth has an agreement with the franchisee, and the franchisee with In the Booth. The agreement is to operate under the In the Booth brand with excellence, integrity and quality communication. This agreement is designed to give franchisees everything they need to achieve small business success under the banner of a trusted and recognised brand with almost a decade of experience in the industry. The agreement is also to protect the In the Booth brand, fellow franchisees and most importantly, our customers who are relying on us for their most important celebrations.
If this sounds like a whole lot of responsibility, a franchised brand may not be for you. If you have a personal commitment to excellent and consistent service; if you love people and building strong business relationships, we invite you to contact us to find out more about bringing In the Booth to celebrations in your home town.
~ Brett Connell, In the Booth Gold Coast, Tweed & Melbourne West
~ Michael & Debbie Lawrence, In the Booth Adelaide
~ David & Katelyn Clark, In the Booth Sunshine Coast
~ Ian Wickham, In the Booth Toowoomba
1. Complete the enquiry form below to express your interest.
We will be in touch to have an initial discussion and talk about further steps to complete your application.
2. First meeting.
A video conference interview will be arranged to explore the opportunity further. All parties that would be part of running the business should be involved in the video interview.
3. Let us get to know you better.
Completion of our detailed franchise questionnaire assists both parties to be certain this is the right opportunity for you, and identify any particulars that need further exploration.
4. Let’s get serious!
Should the initial interview and questionnaire be successful, we will issue you with a Confidentiality Agreement. You will then be provided with further information regarding the particulars of the franchise opportunity you are interested in, including sales figures.
5. It’s time to meet in person.
We arrange to meet you for an in-person interview. We will discuss your potential franchise territory in further detail and answer any questions you may have.
6. Let’s get boothing!
It’s time for you to experience the booth in its natural environment – on location at an event!
7. Legal documents and homework.
If all parties are happy to proceed with the franchise, we provide you with your Disclosure Document and Franchise Agreement. You will need several weeks to review all the legal documents of the franchise agreement and seek independent advice.
8. Training time.
Your training is arranged and will be provided in both your franchise location and at Head Office in Brisbane. You will need to set aside at least two weeks of uninterrupted time for training and to become well-acquainted with your new business operations.
You’re ready to provide exceptional In the Booth event experiences to your customers and their guests in your hometown!